Second's Best | BTalk Australia

Last Updated Sep 8, 2008 4:55 PM EDT

Podcast

(10min 48) Conventional thinking might tell you that it's always best to be first to market with a product.

On today's BTalk Australia Phil Dobbie talks to Guy Cranswick, an advisor for IBRS, who says that being second is often best. He also suggests that marketers pay attention to the shape of the adoption cycle before they spend big on launch campaigns.

What do you think? Add your comments in the Talkback section at the bottom of this post.

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