Rebuilding Trust -- Toyota's Dilemma | Harvard IdeaCast

Last Updated Mar 2, 2010 3:01 PM EST

Podcast

Toyota built its brand on quality, a promise the automaker made to its customers. Financial Journalist Ana Bernasek, author of "The Economics of Integrity: From Dairy farmers to Toyota, How Wealth Is Built on Trust and What That Means for Our Future" explains that as long as a company maintains its promise to its customer - whatever that may be - it can retain its brand. Good news for Toyota: This may all just be a PR blip.

Featured Guest: Financial journalist Ana Bernasek, author of "The Economics of Integrity: From Dairy Farmers to Toyota, How Wealth Is Built on Trust and What That Means for Our Future".

Click Play to hear the podcast. If you don't see the player window, click refresh on your browser. If it still doesn't appear, let our customer service team know.
More HBR IdeaCasts.

Subscribe to HBR IdeaCast now via iTunes