More than 70 artists and entertainers will participate in Saturday's Global Citizen special, " ," which will raise money for the World Health Organization's response to the coronavirus pandemic. One of them will be Colombian musical sensation Maluma, whose hits include "Carnaval."
The 26-year-old Latin Grammy winner, who has more than 100 million social media followers, told "CBS This Morning" co-host Gayle King about the importance of Saturday's performance.
"One World: Together At Home" will air on CBS Saturday at 8 p.m. ET.
Read part of their conversation below.
Maluma: I feel like this is going to be huge and being the only artist that is performing in Spanish, that's big, you know, that's important for me. … So I feel very, very happy about it. ... I did it here in my house, of course, because I couldn't go out.
Gayle King: So many people crossover and think they have to sing in English. I've heard you say you made the decision that you don't ever plan to sing in English. Why?
Maluma: Three years ago, I went to Los Angeles. I did, like, seven or eight songs in English. … When I listened to the songs, I was, like, "Oh my God, that's not me." You know, like, I felt like I was Justin Bieber's competition or something like that … At the end of the day, I'm Latin. … I think that if I'm myself, I can conquer the world being myself and singing in Spanish.
King: I think that's what your fans like. … You have a very strong sense of who you are and what you want to be.
Maluma: I got confused once in my career. One day ... it was, like, "Should I start singing in English?" and then … my first concert in Israel, and I was like, "Oh my God … I don't know if they're gonna sing my songs." … And then I went on stage, and there were 30,000 people, they're in a huge arena in Israel, singing every word of my songs in Spanish.
I was, like, this is the message that I needed to receive to understand that. ... I have to be proud of myself and proud of my culture.
King: The Latino community has been hit especially hard (by the coronavirus), as you know, and I know you feel very, very passionate about the community. What is your message to them?
Maluma: My message for the Latin community is that ... all these things is going to be over sooner than later. … And just to believe in God and keep the faith.
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