With millions of viewers each month, YouTube provides a low-cost way for businesses to get their message out. But it's not as simple as uploading a commercial or corporate video. In this podcast, veteran 'tuber Alan Lastufka offers practical advice on what equipment you need to produce an engaging video on YouTube and how to build an audience. Lastufka is one of the Top 100 Most Subscribed Comedians on YouTube and co-author of the book
"YouTube: An Insider's Guide to Climbing the Charts," published by O'Reilly Media.
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