Louisiana Gov. Bobby Jindal jumped into the 2016 presidential race on Wednesday, making him the thirteenth competitor for the Republicans, and the response on Facebook was lukewarm, in keeping with place near the bottom of most polls.
After Jindal stepped into the race Wednesday, in the 24-hour period that began at midnight June 24, 316,000 people on Facebook in the U.S. generated 542,000 interactions, including "likes", posts, comments and shares, related to his announcement.
This is a substantial bump up from the interest he usually attracts. Over the last three months, talk about Jindal has been generated by an average of about 20,000 people a day.
The top states chatting about Jindal were Louisiana, Mississippi, D.C., Arkansas and Texas.
Jindal is very close to bottom of the list of all of the contenders in the race, ranking above only Lincoln Chafee, Lindsey Graham, George Pataki, Rick Santorum and Carly Fiorina.
Donald Trump takes the lead on interactions, with 6.4 million interactions in the 24-hour period after his announcement earlier this month. Ted Cruz comes in second, with 5.5 million interactions on Facebook. Ben Carson, Marco Rubio and Rand Paul also all hit seven digits.
Democratic frontrunner Hillary Clinton dominates everyone in the 2016 race when it comes to Facebook engagement: her April debut generated 10.1 million interactions from 4.7 million people.
The numbers, of course, provide only one data point - and it's one which doesn't indicate whether the Facebook interactions were positive or negative, and there is no concrete evidence that social media stardom will translate into votes.