How Persuasive Is Advertising?
Ask most people on the street and they'll tell – ads don't affect them at all.
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Ask most people on the street and they'll tell – ads don't affect them at all.
First, it's important to understand why things are different colors. The color of an object depends on how it interacts with light. When lights touches something, that thing will absorb or reflect the different wavelengths of the light.
The Twin Cities hit close to a record low Wednesday morning. This came a day after the biggest April snowfall in 34 years.
EPA administrator Scott Pruitt said the rules under President Obama aren't realistic and his agency is working on determining "appropriate standards."
This year's April snowfall is keeping the Minnesota Twins on their toes. It's supposed to snow as much as eight inches in the Cities before Thursday's opener.
If someone deletes Facebook, what happens to their digital privacy? Good Question.
Easter is the celebration of the resurrection of Jesus Christ, but it still falls on a different date every year.
Ever wondered if you'll get a refund or owe Uncle Sam at tax time? The IRS wants us to stop guessing.
"It's a little subjective," says WCCO's Kylie Bearse, who says different meteorologists might have slightly different interpretations.
The polygraph test can last up to two hours and measures a body's response to various questions.
Most cars used to have yellowish, halogen headlights. Now, lots of car makers have switched to whiter, high-intensity lights.
A new survey from the Economist Magazine has people scratching their heads, calling it "nuts" and "not even close."
It can seem like a few snowflakes on the East Coast become front-page news, prompting some Minnesotans to proclaim, "Those guys are babies."
It feels like everyone is Irish on St. Patrick's Day. But, how Irish is Minnesota? Good Question.
Kirk Cousins will wear a No. 8 jersey with the Vikings -- the same number he had with the Redskins and in college at Michigan State.
Ever notice a funky smell around the lakes this time of year? Kind of like rotten eggs?
"Sanctuary City" is an emotional, political and legally-murky term.
Feeling a little groggy after losing an hour of sleep? You're not alone. The Monday after the daylight saving change is always National Nap Day.
Catholics and Christians across the world know to give up meat on Fridays during Lent.
International Women's Day was officially recognized by the United Nations in 1975.
It's unique, overwhelming and it's taken over part of the Xcel Energy Center this week with the boy's high school tournament.
Opioids are no more addictive than cigarettes or alcohol, but people might naturally have an addiction to one substance over another.
Two years ago, the Zika virus dominated the headlines with scary stories about the mosquito-spread virus causing birth defects in babies.
Human brains don't fully develop until the mid-20s, but Americans can vote at 18, drink at 21 and rent a car at 25.
The first dog was cloned in South Korea in 2005. It was named Snuppy and it took scientists 1,000 embryos to make one dog.
A global watchdog group has released a damning report on Operation Metro Surge earlier this year in Minnesota, calling for federal leaders to be investigated for creating a "human rights crisis," and urging local leaders to step up support for those impacted.
Minnesota's job growth outpaced national rates in May, while the state's unemployment rate ticked down slightly, according to data released Thursday.
The Supreme Court on Thursday ruled in favor of a Texas man who challenged a federal law that bars certain drug users from having firearms.
A Twin Cities man is accused of stealing his dog from an animal hospital after it had been deemed dangerous and ordered to be euthanized by officials.
We have another action-packed weekend with events happening every day all across the state, including plenty of ways to celebrate Father's Day!
A global watchdog group has released a damning report on Operation Metro Surge earlier this year in Minnesota, calling for federal leaders to be investigated for creating a "human rights crisis," and urging local leaders to step up support for those impacted.
Minnesota's job growth outpaced national rates in May, while the state's unemployment rate ticked down slightly, according to data released Thursday.
A Twin Cities man is accused of stealing his dog from an animal hospital after it had been deemed dangerous and ordered to be euthanized by officials.
We have another action-packed weekend with events happening every day all across the state, including plenty of ways to celebrate Father's Day!
The Minneapolis Park and Recreation Board voted to close the Minnehaha off-leash dog area after the land was identified as a likely Native American burial site.
Minnesota's job growth outpaced national rates in May, while the state's unemployment rate ticked down slightly, according to data released Thursday.
We have another action-packed weekend with events happening every day all across the state, including plenty of ways to celebrate Father's Day!
Currie, Minnesota, is truly small-town America. The population hovers at just over 200. But on the northern outskirts, you'll happen upon a place with plenty of bells and whistles: End-O-Line Railroad Park and Museum
Aaron Banks, 52, entered a guilty plea to one count of theft as part of a plea deal, according to court records.
A crash between an SUV and a motorcycle in eastern Minnesota earlier this month left three people dead, officials said.
Jim Troupis, Mike Roman, and Ken Chesebro entered not guilty pleas in Dane County Circuit Court on Tuesday to 11 felony forgery charges tied to a scheme to submit false electoral certificates to Congress after Trump lost Wisconsin in 2020.
A federal judge ruled Tuesday that Hannah Dugan's obstruction of justice conviction will stand, rejecting her legal team's argument that a recent appeals court ruling should have invalidated the case.
A big birthday party is coming up this summer, one that every American can celebrate. And it could help the fireworks industry explode with record sales. WCCO explores how much Americans spend each year on fireworks.
A man serving a life sentence in a Wisconsin prison for killing six hunters during a confrontation over trespassing in 2004 has died, officials said.
Two women were involved in a deadly head-on crash Tuesday night in Chisago City, Minnesota.
On the Lake Harriet shoreline in Minneapolis Saturday evening, dozens of children picked up a fishing rod for the first time.
Hours after the announcement, community members were eager to learn more about the one challenged with leading the most scrutinized police department in the country.
Created by Freedom Reads, a nonprofit organization in Connecticut, the Inside Literary Prize is the first major U.S. book award decided exclusively by incarcerated readers.
A 23-year-old man from Brooklyn Park, Minnesota, faces a criminal vehicular homicide charge after prosecutors say he hit and killed a person on a highway, then fled.
Quincy Street isn't just at the center of Art-A-Whirl, it's at the heart of the Arts District in northeast Minneapolis. The road itself, however, is falling apart. And the only thing bumpier than the exposed brick is the reaction to the city's plans to fix it.
A global watchdog group has released a damning report on Operation Metro Surge earlier this year in Minnesota, calling for federal leaders to be investigated for creating a "human rights crisis," and urging local leaders to step up support for those impacted.
The Supreme Court on Thursday ruled in favor of a Texas man who challenged a federal law that bars certain drug users from having firearms.
President Trump is back in Washington after signing the U.S.-Iran agreement in a surprise move.
The Minneapolis Park and Recreation Board voted to close the Minnehaha off-leash dog area after the land was identified as a likely Native American burial site.
The federal government accused 15 people of working together to block and try to hurt ICE agents. The charges lay out some violent rhetoric. But Ubah Ali found some community groups think the government is trying to shift the story.
Target is tapping designer and TV personality Isaac Mizrahi for a newly created role as creative director at large as the discounter aims to reclaim its reputation for stylish clothing on a budget.
Target is voluntarily recalling two types of baby wipes due to concerns that the products may be contaminated with bacteria that may cause "serious and life-threatening infections," the U.S. Food and Drug Administration said on Friday.
The dream of a woman in Minnesota started with excitement, but quickly unraveled into loss after she said she fell victim to a scheme that targeted more than 30 Spanish speakers.
For years, it was all hands on deck; a business model buoyed by a bevy of free time that sent sales surging in a way never before seen. But as Minnesota enters lake season, outdoor sales for boats, jet skis and more have almost dropped anchor.
Jester Concepts' Monday announcement noted that Borough will mark its remaining five weeks of service through June 27 with events celebrating the restaurant's history, and it encouraged customers to reserve tables during the final weeks.
A Twin Cities man is accused of stealing his dog from an animal hospital after it had been deemed dangerous and ordered to be euthanized by officials.
If the case is moved to federal jurisdiction, it will still be prosecuted by the Hennepin County Attorney's Office.
Federal officers arrested two more anti-ICE protesters Wednesday in the Twin Cities, with both going before a judge in St. Paul federal court hours later.
A St. Paul man is accused of threatening Kaohly Her when she served in the Minnesota House of Representatives on the day her colleague Melissa Hortman was assassinated inside her home.
Aaron Banks, 52, entered a guilty plea to one count of theft as part of a plea deal, according to court records.
Emily Pearson has a rare genetic disorder that causes severe, painful reactions to sunlight.
Jenn Glass has been taking a GLP-1 since last November. The 53-year-old mother of three has already lost more than 30 pounds, but she's focused on something beyond the number on the scale.
It's a gruesome problem impacting livestock in southern states and veterinarians worry it could come to Minnesota.
Minnesotans weathered the third air quality alert triggered by ozone of the year Monday. If two more happen, it will tie the yearly record.
HCMC in Minneapolis got what they wanted, a large financial boost from lawmakers, and now the leaders of Minnesota's busiest trauma hospital say they'll put their money where their mouths are and get to work restructuring finances.
We have another action-packed weekend with events happening every day all across the state, including plenty of ways to celebrate Father's Day!
Twin Cities native Michael Larsen, better known as Eyedea, made a name for himself with his freestyle battle rap skills and as one-half of the duo Eyedea & Abilities.
Luke Skywalker's lightsaber from the "Star Wars" sequel "The Empire Strikes Back" is expected to sell for at least $1 million at an upcoming auction.
Rio de Janeiro's Military Fire Department said one of the helicopters crashed in the parking lot of a car dealership, where several electric vehicles were parked, igniting a fire.
There's plenty to do in Minnesota this weekend, including some major anniversary parties, Maple Grove's ever-popular Chalkfest and much more!
Olivia Miles set a WNBA rookie record with 24 first-half points on her way to a career-high 31 and the Minnesota Lynx beat the Los Angeles Sparks 99-83 on Wednesday night.
Minnesota coach Dawn Plitzuweit has welcomed an infusion of new talent and agreed to a new contract.
It may have been a bumpy start when Jayden Kurtz first stepped on the ice. Fast forward 15 years and Kurtz is coming off a week spent at the NHL draft combine.
This time in track and field, Lucy Haugland is competing in the 400, 800 and 1,500 meters in front of a hometown crowd.
Trevor Larnach led off the game with a home run, Kody Clemens added a three-run shot and the Minnesota Twins clinched another series in Texas with an 12-2 victory over the Rangers.
After disputes about ballots and concerns about voting totals, businessman Kendall Qualls won the endorsement.
Minnesota's endorsing conventions are over, and the story of the weekend is the upset of House Speaker Lisa Demuth in the GOP governor's race.
Minnesota's election season officially kicks off this week as both major parties hold conventions to endorse candidates for governor and U.S. Senate, with competitive battles on the Republican side and clearer paths for Democrats.
Both parties begin the endorsement process today in Rochester and Duluth, with the August primary just two months away.
Friday, the Democratic and Republican parties begin the process of endorsing nominees for statewide offices.
Currie, Minnesota, is truly small-town America. The population hovers at just over 200. But on the northern outskirts, you'll happen upon a place with plenty of bells and whistles: End-O-Line Railroad Park and Museum
School's out, summer's here, and if you're heading to the lake on Highway 10, you may just stumble upon hidden treasure.
Nearly 40 years ago, a building was sent over piece by piece from Norway to a farm in Chippewa County, Minnesota. It's one of the only stabburs in the United States.
Minneiska, Minnesota, is a small river town on Highway 61 near the Mississippi River, but at one point it was home to a castle.
The sign is 51 feet tall and 63 feet wide. And when it was built 85 years ago it was one of the largest neon signs in the entire country.
Fifteen Minnesotans charged for conspiracy to impede or injure federal agents are part of what President Trump considers a terrorist group, prosecutors said.
A big birthday party is coming up this summer, one that every American can celebrate. And it could help the fireworks industry explode with record sales. WCCO explores how much Americans spend each year on fireworks.
Minnesotans weathered the third air quality alert triggered by ozone of the year Monday. If two more happen, it will tie the yearly record.
Milder winters mean more ticks survive to the following spring, and a southern species that can trigger a red meat allergy is now gaining ground in Minnesota as a result.
She didn't win her party's endorsement, but Republican Lisa Demuth plans to keep running for governor anyway. History shows that might actually work in her favor.
A look back at the esteemed personalities who've left us this year, who'd touched us with their innovation, creativity and humanity.
Minnesotans got a great view of the northern lights Tuesday night.
A look at the newest addition to the polar bear population at St. Paul, Minnesota's Como Zoo.
From food shelves to school programs, our team is proud to serve where it matters most.
The Minnesota State Fair has unveiled its new food, drinks and vendors for 2025.
High pressure nudging in from the west will bring more sunshine later on Thursday.
In Minnesota, weather can be all over the place. Here at WCCO, we want to give you what you need to prepare for what's happening next.
Another weak system slides by Friday bringing the chance for a few showers into the afternoon, WCCO meteorologist Joseph Dames reports.
Breezy northwest winds and lower humidity will keep temperatures near 70 degrees. It will feel noticeably cooler than earlier this week.
Cool and comfortable weather will settle in Thursday in the Twin Cities before a weekend warm-up.
High pressure nudging in from the west will bring more sunshine later on Thursday.
A new report is out detailing what a worldwide human rights nonprofit called widespread abuse during Operation Metro Surge.
A global watchdog group has released a damning report on Operation Metro Surge earlier this year in Minnesota, calling for federal leaders to be investigated for creating a "human rights crisis," and urging local leaders to step up support for those impacted. Watch the extended press conference.
The Twin Cities Jazz Festival is coming up this Friday and Saturday in St. Paul, and among the performers are students from MacPhail’s Dakota Jazz Ensemble. Zacc Harris, the Dakota Youth Jazz Ensemble director, and student Finn Bergstrom, preview.
Rachel Wandrei, from Minnesota Grown, and Becky Moritz, owner of Becky's Berries, share a preview.