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Mpls. Holiday Market Changes Name Of Mug

MINNEAPOLIS (WCCO) – After 22 years, Minneapolis said goodbye to the annual Holidazzle Parade in downtown Minneapolis.

In its place is the new Holidazzle Village and Minneapolis Holiday Market.

Modeled after European markets, folks can shop for ornaments, handcrafted gifts and sip on some mulled wine.

But as Natalie Nyhus shows us, there's one item that's causing a little controversy.

The Minneapolis Holiday Market opened to tens of thousands of people this weekend.

The hot market item?

A Holiday Market mug.

But if you look closely, the mug reveals a different name.

"You could see that there was a sticker placed over it, covering something up," Lisa Boynton said.

"Minneapolis Christmas Market, 2014."

Her interest piqued, Boynton took to Facebook asking, why the deviation from a traditional name?

"Pretty simple story. The mugs were produced before we settled on the final name for the Holiday Market. We had to figure out a response to that and the label was, we thought, the best response. So, it's as simple as that," Steve Cramer said.

The market is modeled after European versions, which have been around for decades. Most are called "Christmas Markets."

"That would be like saying we're going to change the name of the Christmas tree to a holiday tree. Which, it's not that that doesn't represent the holidays, it's just that's what the tree has been called," Boynton said.

But after community feedback, the name was changed to Holiday Market.

"Every community is different. Every community comes up with a name that fits its community and for us it's the Holiday Market because it connotes what this experience is really about," Cramer said. "Any time you start something new, you're going to learn as you go along. And we're certainly doing that."

"The wine is great no matter what's it called. Whether there's a label, whether there's not a label, the wine is wonderful. So come on down, get your mug and have a glass of wine," he said.

Natalie said St. Paul held a similar market this past weekend. It was called the St. Paul European Christmas Market.

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