Jordan's Furniture UConn deal is one round away from paying out after teams' NCAA Tournament success
UConn basketball is in the Final Four of both the men's and women's NCAA tournament. And the teams' March Madness success means some Jordan's Furniture customers are one round away from getting free furniture.
The New England retailer announced their "Make The Finals" promotion in January: Any customer who bought furniture or mattresses from Jordan's between Jan. 20 and March 1 of this year would get it all free if the University of Connecticut's men's and women's basketball teams both made it to the national championship game.
"Free furniture is only one round away!" Jordan's posted to its social media stories on Sunday night. "Go Huskies!!!"
Jordan's free furniture promotions
There was no limit to how much furniture someone could buy in store or online as part of the promotion. WBZ-TV has reached out to Jordan's to see just how much merchandise is on the line.
After a similar promotion in 2007, Jordan's gave away more than $30 million in free furniture when the Boston Red Sox won the World Series.
"Everyone in Connecticut is so excited. But I'm excited too, because of the furniture. I do have to admit that," said UConn fan Lynn Robsky. Robsky watched the game from her brand-new couch, that may end up being free after this weekend.
"I was actually in the market for some furniture, and we saw the advertisement on TV. So, we just went to go look one day and within 15 minutes we bought a new couch," explained Robsky. "$1,700 to have them pay it off would be wonderful."
There were plenty of jokes on social media suggesting that the company is getting nervous about having to give away millions of dollars worth of furniture.
But as company president Eliot Tatelman explained to NESN in 2019, it's not Jordan's that's on the hook if one of the company's many sports-related free furniture promotions pays out.
"We buy an insurance policy for this," he said. "The insurance companies are rooting for it not to happen, but we're rooting for it to happen."
"That's a no-brainer. That's a bet that you don't even have to put any money up for," said Ron Beck, who with his wife bought a whole set of new living room furnishings. "And I'm hoping our [next] invoice shows up with a bunch of zeros. It's pretty exciting."
UConn in the Final Four
The UConn men stunned Duke Sunday night to reach the Final Four. Despite being down as many as 19 points, Braylon Mullins hit a deep 3-pointer in the final seconds to give the Huskies the lead.
The men also made it to the Final Four in 2023 and 2024, and won the title both times. They will play No. 3 Illinois on Saturday.
The women are aiming to repeat as national champions. They are undefeated this year, and rolled to a 70-52 win over Notre Dame on Sunday. They'll play Friday against either No. 1 South Carolina or No. 3 TCU.
"It's been a great season for UConn. We love hoops and no matter what happens, it's just been a thrill," Beck said.
