NightSide Weekend Commentary - Abercrombie and Fitch Makes A Marketing Mistake
/ CBS Boston
BOSTON (CBS) - Abercrombie and Fitch decided to change the target market of padded bathing suits from 8 year old girls to 12 year old girls. Is that really a good idea? Dan Rea doesn't think so in this Weekend Commentary. Originally broadcast April 3rd, 2011.
NightSide Weekend Commentary - Abercrombie and Fitch Makes A Marketing Mistake
/ CBS Boston
BOSTON (CBS) - Abercrombie and Fitch decided to change the target market of padded bathing suits from 8 year old girls to 12 year old girls. Is that really a good idea? Dan Rea doesn't think so in this Weekend Commentary. Originally broadcast April 3rd, 2011.
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