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As local communities push back against data centers, PR expert breaks down their public image

Name: As local communities push back against data centers, PR expert breaks down their public image
Uploaded: 2026-08-31T16:29:00-0400
Duration: 7 min 39 s
Description: Residents in Southaven, Mississippi, told CBS News reporter Lauren Fitchen that their local AI data center is causing noise and air pollution, and they are working to fight back. Greg Matusky, the owner and founder of public relations agency Gregory, which works with AI companies to try to improve their public image, joins CBS News to discuss.

Residents in Southaven, Mississippi, told CBS News reporter Lauren Fitchen that their local AI data center is causing noise and air pollution, and they are working to fight back. Greg Matusky, the owner and founder of public relations agency Gregory, which works with AI companies to try to improve their public image, joins CBS News to discuss.