Fewer Americans drinking alcohol, poll shows

And a lot of this is because of young adults. More and more of them are less likely to drink alcohol. Why is that? Are they seeking something else instead? Correct. So most drinking has been stable amongst adults except for young adults. That 18 to 25 demographic, we have been seeing a decrease for the last couple of years. We think there's a couple of reasons. One is that this demographic is growing up with more messaging about the health risks of alcohol in comparison to older adults who grew up with some messaging about one glass of wine might be good for your health. The messaging has changed a lot in the last couple of years. [INTERPOSING VOICES] Oh, I'm sorry. Go ahead. Oh, I'm sorry. I didn't mean to interrupt. I was going to say so much of it is a cultural aspect to it, too. Yeah, absolutely. We use alcohol in social situations. And younger adults grew up during the pandemic are socializing in different ways. And you mentioned substitution. And there is a possibility that this age group is also using cannabis, more as cannabis is becoming more legal and less alcohol. Is there a relationship, you think, between the popularity of GLP-1 medications like Ozempic, maybe, and the trends that we're seeing here? It's really possible. We're anecdotally hearing a lot of stories about people who are using GLP-1 inhibitors feeling fewer cravings for alcohol. And there was some research that came out earlier this year that looked at use of GLP-1 inhibitors amongst adults with alcohol use disorder. And found that those who were using GLP-1 inhibitors did have fewer cravings and drank less per drinking day than did adults with alcohol use disorder who weren't using GLP-1 inhibitors. So it's possible that as we see this rise in use of GLP-1 inhibitors, that might contribute to this decrease in drinking that we see in the Gallup poll. But I do like to caveat that by saying if you're hearing this and you're thinking maybe GLP-1 inhibitors are for me, if I've been trying to cut back, there's a lot of reasons why GLP-1 inhibitors are not for everyone. But there are a lot of other treatments that are available for people who are trying to cut back on their alcohol-- other medications, other behavioral therapies. So lots of options out there.

Yeah. A little bit of tonic water at the end of the night also feels like a good way to wrap things up. Aryn Phillips, thank you so much. Thanks for having me.