Jason Witten Cereal Hits Shelves

Follow CBSDFW.COM: Facebook | Twitter

DALLAS (CBSDFW.COM) - Cowboys all-pro tight end Jason Witten is no flake.  In fact, he's a star.

Witten's Lucky Stars" is a new cereal you can buy in an 11.5 oz Limited Edition Collector's Box that features a custom illustration of Jason.

The cereal is now available exclusively at all participating Albertsons and Tom Thumb stores in the North Texas area and online. 

A portion of the proceeds from the sale of the cereal will benefit Jason's SCORE Foundation.

Witten's SCORE Foundation was started in 2007 and it has rapidly become one of the largest and most impactful foundations among all players. The foundation's work against domestic violence and to promote education in Texas and Tennessee won Jason a number of honors including being named the Walter Payton Man of the Year in 2012.

"Albertsons has long been a contributor to the Jason Witten SCORE Foundation," said Scott Hays, President of Albertsons Southern Division. "We know it takes passionate people and organizations to help make positive changes, and for us to be able to partner with Jason and his foundation is a great honor. We know Jason's accomplishments on the field but his accomplishments off the field are perhaps more impressive. We are very excited to help further his goal for the foundation with the sale of Witten's Lucky Stars at all Albertsons and Tom Thumb stores in North Texas."

Albertsons is proud to present a check for $75,000.00 to the Jason Witten SCORE Foundation.

"Witten's Lucky Stars" is the latest athlete branded cereal from PLB Sports.

In July, PLB Sports launched "Bettis HOF Crunch" cereal with Jerome Bettis to commemorate his induction into the Pro Football Hall of Fame.

(©2015 CBS Local Media, a division of CBS Radio Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)