Easily the coolest thing about the NFL experience at the Dallas convention Center is the NFL Shop. The NFL shop is 30,000 square feet of pure NFL shopping joy. There are over 200,000 NFL items at the Super Bowl NFL shop, including a chance to have a hall of fame bust of yourself made while you wait.
We now know that bug light paid $3.5 million to take over the Aloft hotel in downtown Dallas for Super Bowl week. Bud light's purchase of the hotel shows the lengths that brands will go to in order to co-brand with the Super Bowl and the NFL. Bud Light will host four parties on four nights, featuring over a dozen performers including Nelly, Snoop Dogg and Ke$ha.
Domino's pizza is expecting to deliver 9 million pizza slices on Super Bowl Sunday.
Gambling web site Bodog.net has started a campaign to have cheerleaders at Super Bowl 45. Neither the Green Bay Packers nor the Pittsburgh Steelers have cheerleaders of their own but that isn't stopping bodog. Check out the Official Super Bowl Cheerleader Facebook Page for more information on how you can help get pretty girls on the sideline Sunday at Cowboy stadium.
A Gay-themed Super Bowl concert featuring....wait for it....The Village People has been canceled because only 13 tickets were sold for the event. Publicist Ariana Hajibashi "I understand that everybody in Dallas is a last-minute ticket buyer, but unfortunately with only 13 tickets sold four days out, we couldn't invest an additional $100,000 dollars. We couldn't have a 6,000-square-foot space with 100 people in it. It kind of makes us sad because we were really trying to do an event for the GLBT community. Everybody else is focused on the sports angle and things like that, so we're disappointed that we didn't get any attention.
Check out this story about a homeless Green Bay couple who won a trip to the metroplex for Super Bowl 45.