NEW YORK (CBS SPORTS) - Jerry Jones has come a long way from his days as a fortune-seeking Arkansas wildcatter. But between awkward cameos, weird commercials and drunken rants, the man still appreciates a good land rush when he sees one.

Now that a four-team playoff is all but certain, there is no more fertile, unclaimed territory in sports than the evolving college football postseason.

According to Chuck Carlton of the Dallas Morning News, the crown jewels of Jones' sporting empire -- the Dallas Cowboys and their palatial lair, Cowboys Stadium -- are already in the process of joining with the Cotton Bowl to form a new nonprofit entity with the explicit goal of bidding on a national championship game.

If so, the move supports the assumption that the event will travel among several sites on a rotating basis, like the Final Four and Super Bowl, and that competition for the distinction is going to be every bit as fierce.

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