Is Apple Turning Its Back on the Enterprise?
There's been another round of churning in news about Apple. First, Valleywag reports a layoff of 50 salespeople from the enterprise group. Then Apple denied the rumors. Yesterday, Tom Krazit at CNET said that additional sources had confirmed the layoffs, despite Apple's public statement to the contrary. The immediate reaction has been speculation on whether Apple might be lying and what, if anything, this could mean about its business. I think the real question is whether Apple is performing one of its periodic strategic adjustments that in this case will essentially write off interest in corporate sales and continue its move toward becoming a virtually pure-play consumer electronics company.