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Philadelphia-based company teams up with Auntie Anne's for Oktoberfest beer

Evil Genius collaborates with Auntie Anne's for Oktoberfest lager
Evil Genius collaborates with Auntie Anne's for Oktoberfest lager 00:23

PHILADELPHIA (CBS)  – It is not even September yet and companies are already gearing up for the annual Oktoberfest celebrations. This year, the Philadelphia-based Evil Genius Beer Company has teamed up with pretzel franchise Auntie Anne's for a brand new, limited edition Oktoberfest-style lager called Is Butter a Carb?

The beer is available as of today in the Philadelphia area. There will be an official party Thursday at Evil Genius in Fishtown.

evil-genius-auntie-annes-beer
Evil Genius Beer Company

"The only thing better than 'pretzels and beer,' is 'pretzels in beer,'" Evil Genius Beer Company co-founder Trevor Hayward said. "We really wanted to tie the brands together in a fun way that reminds you of biting into a warm pretzel with every sip."

This is the first time Auntie Anne's iconic pretzels have been used as an ingredient to develop and create a unique beer available for purchase. 

The new beer comes in at 5.5% ABV and has all the makings of a classic Oktoberfest, such as a rich malt backbone balanced by delicate hop character and features a prominent toasty flavor profile that is rounded out with pleasant salinity.

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