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Super Bowl Boulevard

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Workers help construct 'Super Bowl Boulevard,' which runs through Times Square and down Broadway, on January 28, 2014. (Photo by Andrew Burton/Getty Images)

Super Bowl Boulevard Preparations

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Workers help construct 'Super Bowl Boulevard,' which runs through Times Square and down Broadway, on January 28, 2014. (Photo by Andrew Burton/Getty Images)

Super Bowl Boulevard Preparations

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Workers help construct 'Super Bowl Boulevard,' which runs through Times Square and down Broadway, on January 28, 2014. (Photo by Andrew Burton/Getty Images)

Super Bowl Boulevard Preparations

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People slide down the 'Super Bowl Toboggan Run,' set up as a part of Super Bowl Boulevard, which runs through Times Square and down Broadway, on January 28, 2014. (Photo by Andrew Burton/Getty Images)

Super Bowl Boulevard Preparations

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Workers help construct 'Super Bowl Boulevard,' which runs through Times Square and down Broadway, on January 28, 2014. (Photo by Andrew Burton/Getty Images)

Super Bowl Boulevard Preparations

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Workers help construct 'Super Bowl Boulevard,' which runs through Times Square and down Broadway, on January 28, 2014. (Photo by Andrew Burton/Getty Images)

Super Bowl Boulevard Preparations

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Workers help construct 'Super Bowl Boulevard,' which runs through Times Square and down Broadway, on January 28, 2014. (Photo by Andrew Burton/Getty Images)

Super Bowl Boulevard Preparations

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People walk past the 'Super Bowl Toboggan Run,' which has been set up as a part of Super Bowl Boulevard, which runs through Times Square and down Broadway, on January 28, 2014. (Photo by Andrew Burton/Getty Images)

Super Bowl Boulevard Preparations

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People slide down the 'Super Bowl Toboggan Run,' set up as a part of Super Bowl Boulevard, which runs through Times Square and down Broadway, on January 28, 2014. (Photo by Andrew Burton/Getty Images)

Super Bowl Boulevard Preparations

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People walk past 'Super Bowl Boulevard,' which runs through Times Square and down Broadway, on January 28, 2014. (Photo by Andrew Burton/Getty Images)

Super Bowl Boulevard

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Super Bowl Boulevard, aka Broadway, as seen from Chopper 880 on Jan. 28, 2014. (credit: Tom Kaminski/WCBS 880)

Super Bowl Boulevard

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Super Bowl Boulevard, aka Broadway, as seen from Chopper 880 on Jan. 28, 2014. (credit: Tom Kaminski/WCBS 880)

Super Bowl Boulevard

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Super Bowl Boulevard, aka Broadway, as seen from Chopper 880 on Jan. 28, 2014. (credit: Tom Kaminski/WCBS 880)

Super Bowl Boulevard

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Super Bowl Boulevard, aka Broadway, as seen from Chopper 880 on Jan. 28, 2014. (credit: Tom Kaminski/WCBS 880)

Toboggan Run

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People test Super Bowl Boulevard's toboggan run on Jan. 28, 2014. (credit: Marla Diamond/WCBS 880)

Toboggan Run

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Super Bowl Boulevard's 60-foot-tall toboggan run (credit: Marla Diamond/WCBS 880)

Super Bowl Boulevard

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Super Bowl Boulevard

Super Bowl Boulevard

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H&M store display on Super Bowl Boulevard

Super Bowl Boulevard

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Toboggan on Super Bowl Boulevard

Super Bowl Boulevard

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Rockettes rehearsal on Super Bowl Boulevard

Super Bowl Boulevard

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In Times Square/Super Bowl Boulevard

First published on January 28, 2014 / 11:41 AM

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