Brian Ceballo, who waited outside the Fifth Avenue Apple store for two weeks, walks out of the store after being the first person to buy an iPhone 5S on September 20, 2013.(Photo by Andrew Burton/Getty Images)
Apple's Latest iPhone Models Go On Sale Across U.S.
A customer is greeted by Apple employees while walking into the Fifth Avenue Apple store to buy an iPhone 5S on September 20, 2013.(Photo by Andrew Burton/Getty Images)
Apple's Latest iPhone Models Go On Sale Across U.S.
Customers wait outside the Fifth Avenue Apple Store to buy an iPhone 5S on September 20, 2013. (Photo by Andrew Burton/Getty Images)
Apple's Latest iPhone Models Go On Sale Across U.S.
Customers are greeted by Apple employees while entiring the Fifth Avenue Apple Store to buy an iPhone 5S on September 20, 2013. (Photo by Andrew Burton/Getty Images)
Apple's Latest iPhone Models Go On Sale Across U.S.
A customer is greeted by Apple employees while walking into the Fifth Avenue Apple store to buy an iPhone 5S on September 20, 2013. (Photo by Andrew Burton/Getty Images)
Apple's Latest iPhone Models Go On Sale Across U.S.
A customer checks out an iPhone 5C at the Fifth Avenue Apple store on September 20, 2013. (Photo by Andrew Burton/Getty Images)
Apple's Latest iPhone Models Go On Sale Across U.S.
Customers walk into the Fifth Avenue Apple store to buy an iPhone 5S on September 20, 2013. (Photo by Andrew Burton/Getty Images)
Apple's Latest iPhone Models Go On Sale Across U.S.
Customers walk into the Fifth Avenue Apple store to buy an iPhone 5S on September 20, 2013. (Photo by Andrew Burton/Getty Images)
Apple's Latest iPhone Models Go On Sale Across U.S.
Gregory Rocco, of Brooklyn, NY, looks at an iPhone 5C on display at the Fifth Avenue Apple store on September 20, 2013. (Photo by Andrew Burton/Getty Images)
Apple's Latest iPhone Models Go On Sale Across U.S.
A man buys an iPhone 5S at the Fifth Avenue Apple store on September 20, 2013. (Photo by Andrew Burton/Getty Images)
Apple's Latest iPhone Models Go On Sale Across U.S.
Gregory Rocco, of Brooklyn, New York, looks at an iPhone 5C on display at the Fifth Avenue Apple store on September 20, 2013. (Photo by Andrew Burton/Getty Images)
Apple's Latest iPhone Models Go On Sale Across U.S.
The iPhone 5S is seen on display at the Fifth Avenue Apple store on September 20, 2013. (Photo by Andrew Burton/Getty Images)
Apple's Latest iPhone Models Go On Sale Across U.S.
The iPhone 5C is seen on display at the Fifth Avenue Apple store on September 20, 2013. (Photo by Andrew Burton/Getty Images)
Apple's Latest iPhone Models Go On Sale Across U.S.
The iPhone 5C is seen on display at the Fifth Avenue Apple store on September 20, 2013. (Photo by Andrew Burton/Getty Images)