NEW YORK (CBSNewYork) -- Not every selfie is motivated by a higher calling. Forty-million photos are posted on Instagram every day.
As CBS2's Tracee Carrasco explained, not all of those photos are flattering.
Kim Kardashian never posts a bad photo of herself on social media, but the same can't always be said for the people pictured with her.
Social media editor Sam Zelitch said Kardashian is a 'selfish selfie' offender, guilty of one of the biggest social media crimes, known as 'instaclipsing.'
"It's when you eclipse your friend on Instagram," Zelitch explained.
In other words the poster of the photo looks markedly better than his or her friends, but posts the photo anyway.
"I'm definitely guilty of it, for sure," Rebekka Spiller said, "I like to make sure my friends look decent, but I will post a great picture of myself regardless."
Zelitch said it's nothing really new.
"Instaclipsing goes back to like the history of painting when you have Napoleon having pictures of himself painted with peasants running around," Zelitch said.
It's just that social media has taken the practice to a whole new level.
For the victims of instaclipsing the worst part is when the offender actually tries to justify the crime by saying "no you look great" or "you don't look so bad."
"I want to be like, there were twenty photos taken and you chose that one," Sarah Sanzari said.
"Maybe send them a text on the side saying next time can you maybe make sure I look a little bit better," Jerilyn Coords said.
Psychologist Joe Burgo, author of 'The Narcissist You Know,' said he sees this as a symptom of a larger problem in our culture, where everybody wants to be a celebrity.
"I do think we need to be a little bit more humble and take other people's feelings into account," Dr. Burgo said.
Experts agreed, if a friend asks you should delete an unflattering photo of them from your social media.
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