Shopping for one this year, you'll find the prices range from humble, to high end.
CBS2's Tony Aiello decided to put a $60 panettone to the test -- a taste test.
At Cosmo Deli in Mamaroneck, the approach of Christmas brings stacks of panettone, an Italian bread that helps make a "Buon Natale."
"They're moving. We sold a ton of them and they're still going," owner Pat Colalillo said.
While the sweet loaves with candied fruit typically sell for $7 to $25, high-end markets have panettone for $60 or more.
When asked if it's worth it, Marlene Tutera said, "Well, if you really like panettone."
Aiello bought three -- one for $8, one for $25, and one for $60. Each was imported from Italy and made in a labor-intensive process that involves hanging upside down after baking.
The company that makes the $60 panettone said it uses only the finest ingredients, including a dough starter that the company has continuously maintained for 150 years.
"I've never seen a $60 panettone!" Geri Caggiano said.
At Maria Ristorante in New Rochelle, chef Gio Cuccolo led Italian-American friends Geri and Marlene in a blind taste test to see how a $60 panettone fared against cheaper competition.
"Very citrusy taste, kind of orangey, which was refreshing," Tutera said.
"Here, we have a much larger loaf," Cuccolo said.
"It's just okay," Caggiano said.
"This one is very light and delicate," Cuccolo said.
Our panettone pros all liked the $25 loaf from Coluccio best, followed by the humble $8 version from Ferrara. In last place was Forno Gentile's $60 panettone.
"It really was shocking that the $8 one fared better than the $60 one," Tutera said.
While the pricey panettone was the prettiest, Caggiano said, "The presentation, the box looks beautiful to give as a gift."
The taste buds certainly told a different story than the price tag.
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