Secrets of Neuromarketing | Useful Commute Podcast

Last Updated Oct 4, 2010 5:03 PM EDT


Do you wonder what draws you to certain brands -- or what slogans and commercials you remember? In this podcast, Martin Lindstrom, marketing guru and author of "Buyology," discusses the results of his groundbreaking neuromarketing study and explains what drives us to buy. Lindstrom also talks about the power of subliminal advertising and why most advertisements are not effective.

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