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Martin O'Malley's new fundraising vehicle: YouTube

Former Maryland Governor Martin O'Malley speaks at "Politics & Eggs" at the Bedford Village Inn March 31, 2015 in Bedford, New Hampshire.

Darren McCollester, Getty Images

Former Maryland Gov. Martin O'Malley, a Democrat who's weighing a presidential bid in 2016, is making use of a new feature on YouTube to raise money for his political action committee.

The new "cards" feature on YouTube allows someone uploading a video to include an informative tag onscreen as the video is playing. Previously, YouTube viewers have been able to use a card to skip an advertisement playing before a video after waiting five seconds. Now, cards can direct viewers to supplemental material like additional videos, photos, and outside links.

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This screengrab from Maryland Gov. Martin O'Malley's YouTube video shows a "card" directing viewers to donate to O'Malley's political action committee.
YouTube

In a video uploaded Monday to O'Malley's YouTube account, as the former governor is shown talking to voters in Iowa, a small card appears in the top right corner of the screen labeled "Donate." If you click on the card, it expands, providing a link to www.martinomalley.com, the website for O'Malley's "O Say Can You See" leadership PAC.

A spokesperson for Google, which acquired YouTube in 2006, told the New York Times O'Malley's political operation was one of the first to use the card feature as a fundraising ploy.

O'Malley, who left office earlier this year, has not declared a bid, but he trails Democratic frontrunner Hillary Clinton by enormous margins in early primary polls. Clinton announced her own candidacy last Sunday.