Hollywood, TV networks rally to aid storm victims

NEW YORK, NY - SEPTEMBER 13: Actress Kirstie Alley attends lia sophia celebrates "Social Fashion" and debuts "boudika" Red Carpet Collection at Empire Hotel on September 12, 2011 in New York City. (Photo by Anna Webber/Getty Images for lia sophia)
Anna Webber

Hollywood stars and TV networks are banding together to rally support for victims of superstorm Sandy that ravaged the East Coast this week.

Kirstie Alley, Drew Carey, Gary Sinise and Wayne Brady are among the stars who have been recruited by "Entertainment Tonight" to make public service announcements encouraging TV viewers to donate to the American Red Cross. One of the first of these appeared Thursday night on "The Big Bang Theory" on CBS.

CBS also is making a $1 million donation to the Red Cross and matching employee contributions. Earlier this week, Disney, the parent company of ABC, announced a $2 millionRed Cross donation and media giant Viacom said it was donating $1 million. News Corp, parent of the Fox network, also is reportedly donating $1million.

NBC is hosting a telethonFriday night to raise funds for the Red Cross. It will feature performances by New Jersey rockers Bruce Springsteen and Jon Bon Jovi and Long Island singer-songwriter Billy Joel,

ABC also is devoting part of its Monday programming to encourage donations to storm relief efforts.

You can donate to the Red Cross by clicking on this link or texting REDCROSS to 90999 to make a $10 donation.