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Goldman Sachs elevator tweeter sees book deal evaporate

The ride is over for John LeFevre, creator of the infamous Goldman Sachs Elevator Twitter account.

Simon & Schuster has canceled its deal to publish LeFevre's upcoming book, "Straight to Hell: True Tales of Deviance and Excess in the World of Investment Banking." And so the long, strange saga of the man who drove Goldman execs up the wall with his tweets -- which purported to give the inside scoop on Goldman elevator conversations -- is over. For now, at least.
The contract went up in smoke after The New York Times outed LeFevre as the man behind the tweets and reported that LeFevre has never worked at the company. LeFevre, 34, had instead worked at Citigroup for seven years. Goldman offered LeFevre a position in 2010, but that offer was revoked.
Was @GSElevator a bit of a fraud? LeFevre has since said that the Twitter account wasn't supposed to be a person at all. "It's the embodiment or aggregation of 'every banker,' a concentrated reflection of a Wall Street culture and mentality," he wrote on Business Insider. "Any person who actually thought my Twitter feed was literally about verbatim conversations overheard in the elevators of Goldman Sachs is an idiot."
Still, the revelation took some serious oomph out of the publishing deal. The book got less mysterious and edgy with every shared detail about LeFevre, and his fervent defense of his actions took some shine off of his rising star. In the end, Simon & Schuster appears to have looked at the book's diminished potential and decided to err on the side of caution.
But LeFevre, who reportedly sold the book for a six-figure sum, said on Twitter Thursday that the book was still coming. He didn't say if he had found a new publisher, however. He also told Business Insider that the whole thing was "just a comical mystery to me."
But for Goldman Sachs, which has said very little publicly about this whole saga, finally let loose a little humor Thursday with a tweet of its own: "Guess elevators go up and down."
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