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In a tough job market, honing in on your personal brand could be the key differentiator

WCCO's Amelia Santaniello talks with Vanessa Errecarte, lecturer and marketing consultant with the UC Davis Graduate School of Management.

May 21 (05:12)

Create a “safe phrase” with your family to beat AI voice-cloning scams, a money expert says

Create a “safe phrase” with your family to beat AI voice-cloning scams, a money expert says

Minnesota weather stays unusually warm, with highs 15 to 20 degrees above normal | Oct. 20, 2026

Minnesota weather stays unusually warm, with highs 15 to 20 degrees above normal | Oct. 20, 2026

Preview: Golf 101 at Park 365 in Roseville

Preview: Golf 101 at Park 365 in Roseville

Twin Cities man, 18, accused in MOA terror plot, and more headlines

Twin Cities man, 18, accused in MOA terror plot, and more headlines

Meet the high school pals behind Plucky Pickle Dip

Meet the high school pals behind Plucky Pickle Dip

Man killed by combine on southern Minnesota farm. sheriff says

Man killed by combine on southern Minnesota farm. sheriff says

Minneapolis police officer fired for alerting brother about investigation

Minneapolis police officer fired for alerting brother about investigation

More sunny, mild late October weather in Minnesota | Oct. 20, 2026

More sunny, mild late October weather in Minnesota | Oct. 20, 2026

Minnesota weather through workweek features temps in 60s, 70s | Oct. 19, 2026

Minnesota weather through workweek features temps in 60s, 70s | Oct. 19, 2026

How Twin Cities organizations are supporting domestic violence survivors

How Twin Cities organizations are supporting domestic violence survivors

FBI agent on man charged in Mall of America attack plot: "Those were his decisions"

FBI agent on man charged in Mall of America attack plot: "Those were his decisions"

Why boxelder bugs and Asian lady beetles appear in the fall and winter

Why boxelder bugs and Asian lady beetles appear in the fall and winter

Law enforcement agencies across Minnesota collaborating to address gang violence

Law enforcement agencies across Minnesota collaborating to address gang violence

Demuth, Klobuchar spar over fraud and data centers in Minnesota governor's debate

Demuth, Klobuchar spar over fraud and data centers in Minnesota governor's debate

Meet the women training at the Minneapolis Rowing Club

Meet the women training at the Minneapolis Rowing Club

St. Paul city employees help church plant trees

St. Paul city employees help church plant trees

Feds lay out case against teen accused of planning attack at Mall of America

Feds lay out case against teen accused of planning attack at Mall of America

Using heat pumps could lower your electricity bill, report says

Using heat pumps could lower your electricity bill, report says

How to safely and effectively get rid of unwanted prescription drugs

How to safely and effectively get rid of unwanted prescription drugs

Understanding changes to social security next year

Understanding changes to social security next year

Warming trend in Minnesota continues, as rain holds off

Warming trend in Minnesota continues, as rain holds off

Pop-up event in Minneapolis encouraging voters to cast ballots early

Pop-up event in Minneapolis encouraging voters to cast ballots early

Minnesota’s warm, dry streak continues, with temperatures nearing 80 by Thursday | Oct. 19, 2026

Minnesota’s warm, dry streak continues, with temperatures nearing 80 by Thursday | Oct. 19, 2026

France weighs a state of emergency and curfews after a weekend of riots and thousands of arrests

France weighs a state of emergency and curfews after a weekend of riots and thousands of arrests

Minneapolis launches 12 one-day early voting pop-ups through Oct. 30, with the first open Monday

Minneapolis launches 12 one-day early voting pop-ups through Oct. 30, with the first open Monday

Heights Theater turns 100 by sticking to the classics: Live organ, 70mm film and red curtains

Heights Theater turns 100 by sticking to the classics: Live organ, 70mm film and red curtains

Take a ghost tour behind the scenes at Union Depot, where staff have their own spooky stories

Take a ghost tour behind the scenes at Union Depot, where staff have their own spooky stories

Last weekend to tour the Fall Artisan Home Tour, now with remodeled homes

Last weekend to tour the Fall Artisan Home Tour, now with remodeled homes

No cold air in sight for next week in Minnesota weather | Oct. 19, 2026

No cold air in sight for next week in Minnesota weather | Oct. 19, 2026

Can you taste the difference in dye-free Skittles and Starburst?

Can you taste the difference in dye-free Skittles and Starburst?

Minnesota law enforcement to unveil new gang violence strategy

Minnesota law enforcement to unveil new gang violence strategy

Fire destroys St. Louis Park home

Fire destroys St. Louis Park home

Obama calls Rep. Omar federal raid "appalling," and more headlines

Obama calls Rep. Omar federal raid "appalling," and more headlines

Mall of America goes all out on Halloween fun

Mall of America goes all out on Halloween fun

Man charged in Mall of America attack plot to make court appearance

Man charged in Mall of America attack plot to make court appearance

Heights Theater has been charming moviegoers for a century

Heights Theater has been charming moviegoers for a century

St. John's WR Schwellenbach finding success on gridiron, baseball field

St. John's WR Schwellenbach finding success on gridiron, baseball field

Tafoya tries to distance herself from Trump as U.S. Senate race tightens

Tafoya tries to distance herself from Trump as U.S. Senate race tightens

Will a Trump visit to Minnesota help or harm GOP candidates?

Will a Trump visit to Minnesota help or harm GOP candidates?

NEXT Weather: 6 a.m. report for Minnesota on Oct. 19, 2026

NEXT Weather: 6 a.m. report for Minnesota on Oct. 19, 2026

Solidarity Street Gallery transforms St. Paul neighborhood

Solidarity Street Gallery transforms St. Paul neighborhood

Teen with rare disorder hosts blood drive to honor doctors who saved her life

Teen with rare disorder hosts blood drive to honor doctors who saved her life

Man injured in Maplewood hit-and-run

Man injured in Maplewood hit-and-run

Minneapolis book store announces plan to reopen over a year after devastating flood

Minneapolis book store announces plan to reopen over a year after devastating flood

House destroyed in St. Louis Park fire; no injuries

House destroyed in St. Louis Park fire; no injuries

Could this October be the warmest on record in Minnesota? | Oct. 18, 2026

Could this October be the warmest on record in Minnesota? | Oct. 18, 2026

St. Thomas law students help prisoners with clemency applications

St. Thomas law students help prisoners with clemency applications

Vikings Radio fan gets surprise visit from Paul Allen

Vikings Radio fan gets surprise visit from Paul Allen

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