How do NHL teams project digital ads onto boards?

Name: How do NHL teams project digital ads onto boards?
Uploaded: 2025-01-20T22:19:00-0600
Duration: 2 min 42 s
Description: When NHL hockey players go crashing into the boards - advertisers enjoy some air time. But the logos fans see along the boards on TV are different from what is seen in the arena. Nance from Mahtomedi emailed us wanting to know how NHL teams project digital ads onto the boards. Jeff Wagner learned how the new technology is changing the game.

When NHL hockey players go crashing into the boards - advertisers enjoy some air time. But the logos fans see along the boards on TV are different from what is seen in the arena. Nance from Mahtomedi emailed us wanting to know how NHL teams project digital ads onto the boards. Jeff Wagner learned how the new technology is changing the game.