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Target Unveils Body-Positive Swimsuit Campaign

MINNEAPOLIS (WCCO) -- Target's new swimsuit campaign is making a splash.

The company launched "Target Swim" to celebrate what it calls positive body images.

Target Swim - Body Positive Ads
(credit: Target)

The ads are not digitally altered, and include plus-size models, some of whom are professional dancers and athletes.

The Minneapolis-based retailer says the goal of the campaign is to "keep it real" and celebrate "every body under the sun."

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