MINNEAPOLIS (WCCO) -- The Minneapolis Institute of Arts, in the midst of record attendance, is proving to be a sassy centenarian.
The New York branding firm Pentagram worked with the museum to visually freshen up their name and logo -- and the full name will now be missing the "s" in "Arts."
"Mia, a name with positive meanings in cultures around the world -- mine, my own, beloved -- embraces and reflects the warmer and friendlier aspects of the museum's identity," a museum spokesperson said.
Mia also returned Etruscan vases to Italy this year after museum officials discovered the artifacts came from Italian dealers who allegedly plundered them.
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