Live stream shopping boosts small businesses and online sales

Name: Live stream shopping boosts small businesses and online sales
Uploaded: 2025-12-04T18:04:00-0500
Duration: 2 min 4 s
Description: Live stream shopping, blending social media and e-commerce, is helping small businesses grow while giving consumers a hands-on experience from home. U.S. live commerce sales have reached $50 billion, with platforms like Whatnot allowing sellers to move products quickly and build loyal communities.

Live stream shopping, blending social media and e-commerce, is helping small businesses grow while giving consumers a hands-on experience from home. U.S. live commerce sales have reached $50 billion, with platforms like Whatnot allowing sellers to move products quickly and build loyal communities.