Orange Bowl Sponsorship Deal Could Go Up In Smoke
MIAMI (CBSMiami/AP) – Organizers of the Orange Bowl and NCAA have been asked to pull a three-year sponsorship deal with a Miami cigar company.
The Campaign for Tobacco-Free Kids and nine other groups say Camacho Cigars' sponsorship of the football games shouldn't be allowed under federal law.
The sponsorship deal includes a large presence at several game-day events for the maker of Camacho and Baccarat The Game brand cigars, including lounges where fans can light up. The agreement is for the 2012-2014 Orange Bowl games and the 2013 BCS National Championship.
A 2009 law gave the Food and Drug Administration authority to regulate tobacco products like cigarettes and smokeless tobacco, but it has not yet asserted its power over cigars. The FDA prohibits tobacco companies from sponsoring events using brand names.
(TM and © Copyright 2011 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2010 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)
(TM and © Copyright 2011 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2010 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)
