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Giovannie & The Hired Guns going strong after label deal, making music that 'hits right in the heart'

This band from North Texas uses culture to create music
This band from North Texas uses culture to create music 03:00

STEPHENVILLE, TX (CBSDFW.COM) — If you haven't heard of the self-proclaimed "Tejano punk boyz" from Stephenville, then consider this your official introduction.

"The music will hit you right in the heart; it'll make you laugh, or it'll make you cry," Giovannie & The Hired Guns frontman, Giovannie Yanez, told CBS11.

"It's more of a vibe than anything."

It's a visceral, eclectic vibe heavily influenced by the band's diverse background, and Yanez's Mexican-American culture.  

"I'd say a little bit of everybody I've grown up with; from Norteño bands like Ramón Ayala, to country music, to a little bit of rock and roll," Yanez said of his musical influences.

"The songwriting, the melodies - all of that is amazing, and I grew up on [Tejano]. My parents were, are very big fans of Tejano music."

That explains the group's current hit single, "Ramón Ayala", named after the famed Mexican Tejano star Yanez listened to as a child.

The song reached the number-one spot on the Billboard Rock and Alternative Airplay chart over the summer with 18 million streams, securing the band as a bonafide act.

In August, Giovannie & The Hired Guns signed with Warner Music Nashville and will work with both Warner Music and Warner Music Latina.

"That is something I've been waiting on since I could remember, honestly," Yanez said. "Just to be a part of something so big, something that's known by everyone is something really cool and everybody's super nice over there at Warner. Yeah, I'm excited for the future."

A future Yanez clearly envisions.

"World domination man, you know!" Yanez said jokingly.

Giovannie & The Hired guns are set to release their new album, Tejano Punk Boyz, on October 28th.

Yanez and fellow bandmates: Milton Toles, Carlos Villa, Jerrod Flusche, Alex Trejo and Brandon Diveley are currently touring the country, entertaining crowds with their hybrid sound. 

The band will make a stop for a performance in Cowtown Friday, November 25 at Tannahill's Tavern and Music Hall.

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