EPrize Reports Strong Growth

PLEASANT RIDGE -- The interactive promotions developer ePrize Thursday reported that its sales of social media and mobile products and services rose to 23 percent of total sales in the first half of 2011. The total was 9 percent more than social and mobile sales for the entire 2010 calendar year.

EPrize officials say the trend supports industry forecasts for more and more digital marketing to move to social and mobile platforms. The trade publication eMarketer reported that United States-based marketers will spend 48 percent more on mobile advertising in 2011 compared with 2010, and social networking sites will experience 55 percent ad revenue growth this year.

EPrize anticipates this growth will continue and forecasts 60 percent of digital brand campaigns created by the company will include mobile and social components by the end of this year.

"We're seeing our clients rapidly shift to multi-channel campaigns," said ePrize CEO Matt Wise. "This indicates that marketers are moving away from experimenting in social and mobile channels, and now building them into the foundation of their digital campaigns. By using the ePrize technology platform, our clients experience seamless integration between their campaign microsites and related social and mobile components. As a result, this anywhere access maximizes the points-of-entry for consumers and further enhances their experience."

EPrize dominates the U.S. promotions market and has carried out promotional and loyalty work in 44 countries. According to data from the state of Florida, ePrize administered three times as many nationally registered promotions in 2010, as did any other promotions company. EPrize's client campaigns span consumer packaged goods, retail, telecom, technology, travel, hospitality, finance and automotive industries.

More at www.eprize.com.