Ben & Jerry's To Introduce BRRR-ito For The April 20 Crowd [VIDEO]

By: Evan Jankens
@kingofthekc

April 20 means more to marijuana users then it does to the average Joe.

When I first heard that "4/20" is a holiday to the marijuana smokers I was a little taken back.

What I have been told is that people who smoke the plant go overboard on this particular day for some random reason. While searching around for the meaning of the term I stumbled upon a Huffington Post article that gave the reasons why 4/20 became a holiday.

Ben & Jerry's may have created their best marketing idea yet.

Thursday afternoon, the company debuted a teaser trailer for their "Half Baked" BRRR-ito.

According to Thrillest.com: While you're free to customize as you please, Ben & Jerry's recommends the "Half Baked" BRRR-ito, which is one scoop of Cookie Dough paired with one scoop of Chocolate Fudge Brownie.

Is the BRRR-ito something you will purchase?