Awards and Certifications From June 23

Oneupweb Wins Two International BMA B2 Awards: The Traverse City-based marketing firm Oneupweb has been honored with two 2010 B2 Awards of Excellence from the Business Marketing Association for their community outreach project, One for the Road: Operation Michigan, and for their augmented reality piece, the StraightUp Rocket. The latter lifted off into virtual space, the other drove around the state of Michigan. "These two campaigns were completely different. One highlighted our abilities with augmented reality while the other was about giving back and sharing our talents with those around us." said Oneupweb Founder and CEO Lisa Wehr. "However, they were both uniquely Oneupweb." For the One for the Road: Operation Michigan tour, Oneupweb employees hopped in a motor home and drove around the state, offering free digital marketing consultations to any business professional that met them along the way. Simply because it's what they could do to help other Michigan businesses succeed in the down economy. The StraightUp Rocket was an augmented reality campaign that did just as it implied–it launched a virtual rocket into space. Oneupweb was one of the first agencies that works with mid-size businesses to embrace augmented reality, and according to the BMA B2 Awards, it paid off. The B2 Awards recognize the work business marketers and agencies do "2" engage employees, sales forces, channel partners, government and, sometimes, even consumers. Hundreds of companies from around the nation took part in the awards competition this year. To find out what Oneupweb is up to next, visit www.OneUpWeb.com.

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