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Chipotle's Latest Idea To Woo Customers Back: Bacon

(CNN Money) - Chipotle's latest idea to woo customers back: Bacon.

The Colorado-born company will test both applewood smoked bacon and nachos in some cities this fall.

Chipotle is working to win customers back after a series of health scares during the past few years — most notably an E.coli outbreak in late 2015 that made 60 customers in 14 states sick.

To get back on track, the company hired a new CEO, developed a new ad campaign and is experimenting with new menu items. It offered avocado tostadas and a classic Mexican chocolate milkshake in its New York City test kitchen in June.

Chipotle Bacon Bowl
(credit: Chipotle)

Bacon and nachos performed well in the test kitchen, said Chris Brandt, the company's chief marketing officer, in a statement on Thursday.

Some Chipotle locations in Orange County, California, will offer bacon starting next month, and nachos will come to stores in Denver and Minneapolis-St. Paul in October.

Chipotle is also testing new hours and deals.

Through September, some Miami and Dallas restaurants are selling $2 tacos with the purchase of a drink after 8 p.m. Those restaurants are staying open until 11 p.m. In some Philadelphia and Indianapolis stores, customers can add chips and a drink to their meal for $3.

The turnaround appears to be working, although Chipotle suffered a setback last month, when customers got sick at a location in Ohio, sending the stock down 6%.

By Danielle Wiener-Bronner ... CNNMoney's Paul R. La Monica contributed to this report.

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