Portillo's ends breakfast menu pilot program in Chicago
Portillo's is taking breakfast off the menu.
After launching an experimental breakfast menu at five Chicago area restaurants in April and then expanding that pilot program in June, the restaurant chain is now ending it breakfast program completely.
Portillo's CEO Michael Osanloo announced the end of breakfast Wednesday, along with other measures the company is taking as "a strategic reset" of development and growth plans.
The end of the breakfast pilot program is one way the company will simplify operations moving forward. They are also pulling back on some of its national expansion and growth plans, instead focusing on its core markets, value and service.
