Company Barred From Using Geo-Fencing To Target Women At Mass. Health Clinics
BOSTON (AP) — Attorney General Maura Healey says a settlement with a digital advertising company bars the firm from targeting anti-abortion messages toward women entering reproductive health facilities in Massachusetts.
Healey sought to prevent Copley Advertising from using technology called "geo-fencing" to direct ads to the mobile devices of certain people within a designated location.
The Democratic attorney general said in a statement Tuesday that Massachusetts-based Copley was hired to send targeted ads to the mobile devices of "abortion-minded women" entering reproductive health facilities and methadone clinics in New York City, Pittsburgh, St. Louis, Richmond, Virginia and Columbus, Ohio.
The ads include a link to services that encourage alternatives to pregnancy.
The settlement bars Copley from using geo-fencing to target consumers at any health care facility in Massachusetts.
Copley denied any wrongdoing.
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