Watch CBS News

Taylor Swift fans make the Super Bowl an even bigger spectacle with the "Taylor Effect"

The Super Bowl is being hosted in America's entertainment capital, but the NFL could never have imagined the additional attention being paid to pro football thanks to Taylor Swift. CBS News' Jamie Yuccas takes a look at the "Taylor Effect" and the star's cultural and economic impact on the big game.
View CBS News In
CBS News App Open
Chrome Safari Continue
Be the first to know
Get browser notifications for breaking news, live events, and exclusive reporting.