Watch CBS News

Jeep CEO Bob Broderdorf unveils hybrid Cherokee

Name: Jeep CEO Bob Broderdorf unveils hybrid Cherokee
Uploaded: 2025-08-22T09:20:00-0400
Duration: 4 min 42 s
Description: Jeep introduces its first-ever hybrid Cherokee, a milestone for parent company Stellantis. CEO Bob Broderdorf joins "CBS Mornings Plus" to discuss the launch, pricing, and how tariffs are pressuring the auto industry.

Jeep introduces its first-ever hybrid Cherokee, a milestone for parent company Stellantis. CEO Bob Broderdorf joins "CBS Mornings Plus" to discuss the launch, pricing, and how tariffs are pressuring the auto industry.