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Cracker Barrel reverses logo change after backlash

Cracker Barrel is bringing back its original logo after customer backlash over a recent redesign. The company had removed its iconic “Uncle Herschel” character and barrel imagery, leaving only the name in a simplified style. The change sparked widespread criticism online, with many calling the new look “generic” and saying it stripped away the brand’s nostalgic charm.
Aug 27, 2025 (00:26)
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