DALLAS (CBSDFW.COM) - A 36-year-old man in a speeding Lamborghini has died after a rollover crash in northeast Dallas late Friday evening, police say.

Police say Taylor Sims of Royse City was driving the 2011 Lamborghini Gallardo at a high rate of speed at around 10:30 p.m. in the 10800 block of Plano Road.

According to police, Sims lost control and struck a wooden pole. He then rolled over multiple times until the vehicle came to a stop upside down in a parking lot.

Police say Sims was pronounced dead at the scene.