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Remembering Super BowI I: The Lost One

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Since this is Super Bowl 50 week on CBS, I was looking back into history of this big event. I have seen all or a portion of each Super Bowl since 1967. Since I was only 12 years old at that time, I was curious about what took place that day about that broadcast and the event so here are a few items I found out:

1. The first Super Bowl was played on Sunday, January 15, 1967, between the NFL Champion Green Bay Packers and the AFL Champion Kansas City Chiefs. Two separate leagues at that time (the leagues merged in 1970 to become the NFL). Based on today's schedule, January 15th would be in the middle of the postseason, not the final game of the year. CBS was the NFL rights holder while NBC held the AFC rights.

2. Head coaches were Vince Lombardi and Hank Stram, respectively. The Chiefs were owned by Lamar Hunt, now owned and operated by his son Clark and were formerly the Dallas Texans prior to 1960. The Packers' owners of record are the team's Board Of Directors but have been a pubic, non-profit corporation since 1923. They are the only community owned NFL franchise with over 360,000 shareholders with a grandfathered status.

3. CBS's Jack Whitaker, now retired and 91 years of age, is the only TV announcer from the game who is still alive. All others have passed away: CBS's Ray Scott and Frank Gifford and NBC's Curt Gowdy and Paul Christian. During the 60's, Ray Scott was primarily assigned to call play by play for Packers games during the regular season games.

4. Super Bowl I remains to this day the only Super Bowl to have been broadcast in the U.S. by two over the air television networks simultaneously.

5. Only one recording of the game exists, made by an unidentified man who lived in Pennsylvania, and it is a partial recording. Neither CBS nor NBC have a clean copy. Recently on the NFL Network, NFL Films was somehow able to locate all 145 plays from a number of sources, including its own library, and recreate the game. Aired on NFL Network on January 15th this year. No complete professional video version of the game done by the networks exist.

6. There were two footballs used. The Packers wanted to use the NFL's official ball made by Wilson but the Chiefs had a different opinion: use the one the AFL had been using, made by Spalding. Since both teams refused to use the other team's ball, the NFL let each team use its own footballs.

7. The game was broadcast on radio via the NBC Radio Network (locally on WBAP 820) with Jim Simpson and George Ratterman at the microphones. This audio recording survived unlike the tapes for TV which were either lost, destroyed, or recorded over.

8. There were two kickoffs at the start of the second half. This was because NBC didn't return to coverage in time after a commercial break, so the network got the NFL to have the two teams replay the kick.

9. The officials for this game wore a neutral uniform since the NFL and AFL wore different designs.

10. NBC actually achieved a higher Nielsen rating for the game than CBS.

11. Cost of a 30 second network spot was $42,000.

12. The game was not a sellout. Final score: Packers 35, Chiefs 10. Each Green Bay player was paid $15,000, the Chiefs $7500 each.

13. The competition between CBS and NBC to cover the game was so fierce at the game site that a fence had to be installed between the two network's productions trucks.

CBS11's game day coverage of Super Bowl XL starts this Sunday at 10am. Kickoff is at approximately 5:28pm. At the conclusion of the game, stay with us for a special Late Show With Stephen Colbert, followed by CBS11 News at 10, and then a special Late Late Show with James Corden.

Enjoy the game folks!

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