Ken Foote's Radio TV Files: A Milestone This Week
This blog is more personal than anything but here goes…………
Yesterday was my 8th anniversary being with CBS11 and TXA21. Without sounding like a total sap, I can truthfully say that I always wanted to work for CBS all of my life, even since the Paley/Stanton days (my family can attest to that!). It took 25 years of my career to get here but I am glad I did!
CBS has been in business since 1928. Since that time, the changes in the media business have been enormous with the Internet and social media. Those of us who have the honor and privilege of serving the company can be very proud of its accomplishments and how we serve the communities where we operate.
CBS creates and distributes world class content on a number of different platforms to people all over the world with entertainment programming like NCIS and CSI. We also provide outstanding news and informational programming like 60 Minutes and the CBS Evening News With Scott Pelley. We are a recognized leader in providing top rated sports programming such as the NFL, SEC Football, NCAA Basketball, and The Masters Golf Tournament.
On the business side, we assist advertisers with solutions to their marketing and advertising needs designed to grow their businesses, both nationally and locally (after all, who knows what would have happened if Mr. Paley hadn't bought that 1 hour of time for the La Palina Cigar on that Philadelphia radio station!). Very few media companies in the world have the variety and diversity of advertising vehicles that CBS has. If an advertiser needs to reach a big wide area, we have the #1 television network in the country with the CBS Television Network. If they need to concentrate more in specific regions, we have 130 radio stations, 28 television stations, and over 450,000 outdoor media displays. If they need new media, we have that too with CBS Interactive. We are a one stop shop for advertisers!
Lastly, being a public corporation, we create value for our shareholders by growing our businesses as well.
As I start my 9th year at CBS in the Dallas/Fort Worth area, I look forward to a great 2012.
See you next time.
