Watch CBS News

How To Build Your Brand On Social Media

KRLD -- Has anyone ever told you to "build your brand"? Are you confused as to what that means?

Chances are you're already building your brand without even realizing it.

Kenn Moffitt, social media analyst at University of North Texas, breaks down the process of building your social media brand.

More from KRLD's Socially Savvy Series

View CBS News In
CBS News App Open
Chrome Safari Continue