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Cyber Monday Expected to Be Biggest Online Shopping Day Ever

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HASLET, TX (CBSDFW.COM/AP) -- Retailers are rolling out online deals today, the so-called "Cyber Monday."

Poll: Did You Do Any Online Shopping For Cyber Monday?

But since shoppers these days are online all the time anyway, the shopping holiday is losing some of its luster. Still, today is expected to be the biggest online shopping day ever, with estimates that it will rack up over $3 billion in sales.

CBS 11's Jennifer Lindgren got a behind the scenes look at how Amazon.com processes orders at their facility in Haslet, TX.  The building is the size of several football fields, and there are miles of intricate networks of speeding conveyor belts. They call it 'efficiently managed chaos.'

The head of the National Retail Federation, Matthew Shay, says, "It's no longer about one day but a season of digital deals."

Online shopping is taking its toll on brick-and-mortar shopping. Frenzied crowds seemed to be a thing of the past on Black Friday -- the busy shopping day after Thanksgiving. According to preliminary numbers from the research firm ShopperTrak, sales fell to $10.4 billion this year, down from $11.6 billion in 2014.

But as online shopping grows more popular on Thanksgiving and Black Friday, that's causing less of a frenzy on Cyber Monday, too.

Retailers have been touting online deals since the beginning of November. And they no longer wait for Monday to roll out Cyber Monday deals, either. Amazon started "Lighting Deals" on Saturday and Wal-Mart beginning all of its Cyber offers on 8 p.m. on Sunday.

(©2015 CBS Local Media, a division of CBS Radio Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)

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