Anti-Smoking Ad Sparks Scandal (Photo)
PARIS -- A provocative anti-smoking ad campaign featuring teens in a subservient sexual position has sparked a storm of controversy in France, with the country's family minister calling Wednesday for the advertisements to be banned.
The ad, sponsored by the Association for Nonsmokers' Rights and pictured above reads, "Smoking means being a slave to tobacco."
The leader of the organization behind the campaign acknowledged the ads were meant to shock and said such provocative campaigns were the only way to reach young people.
"Traditional advertisements targeting teens don't affect them. Talking about issues of health, illness or even death, they don't get it," the group's director, Remi Parola, told The Associated Press in an interview. "However, when we talk about submission and dependence, they listen."
