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Super Bowl City Coming To San Francisco's Justin Herman Plaza

SAN FRANCISCO (CBS SF) - On Tuesday, The Super Bowl 50 Host Committee revealed how they plan to transform downtown San Francisco into one big party celebrating the big game.

The Super Bowl will officially live at the foot of Market Street, encompassing Justin Herman Plaza and the general area just west of the Ferry Building. Here's the logo you can expect to see popping up over the next nine months.

logo sb city logo
(Super Bowl 50)

The week-long event will be free to the public, and is separate from the NFL Experience, a theme park-like event slated for Moscone Center.

"Super Bowl City will be designed to showcase the best the Bay Area has to offer, with interactive games and activities that highlight the region's technological prowess, culinary excellence and cultural diversity, as well as celebrate the 50th Super Bowl and the Bay Area's place in professional football history," reads a press release from the event organizers.

Complete Coverage: Latest Super Bowl Plans And Event Details

Justin Herman Plaza will also serve as the broadcast home for the CBS Television Network – the exclusive broadcaster of Super Bowl 50 - that will be providing live coverage from Super Bowl City throughout Super Bowl Week.

0418_SF SB50 Aerial
A look at the planned Super Bowl City at the foot of San Francisco's Market Street. (Super Bowl 50)

"Super Bowl City will give every San Franciscan a chance to share in the fan experience of Super Bowl 50," said Mayor Ed Lee. "As San Francisco hosts the most philanthropic Super Bowl ever, our Bay Area region's small local businesses, hotels and restaurants will share in the all these events."

Super Bowl City will open on January 30, with the 50th Super Bowl kicking off at Levi's Stadium on February 7th.


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