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Light The Beam

Kings light first beam of the season with 130-114 win over Jazz in opener

The beam team is back. The Sacramento Kings opened the 2023-24 season with a dominant 130-114 win over the Utah Jazz at the Delta Center in Saly Lake City on Wednesday night.

Oct 25, 2023

Offseason appearance of the Sacramento Kings beam? "We're testing some things out"

Already nostalgic about the Sacramento Kings' beam?

Jun 14, 2023

"It's absolutely fun": Local Sacramento businesses embrace Kings' "Light The Beam" phrase

The phrase was coined for the purple light shooting from the Golden 1 Center to signal a Sacramento Kings victory. It hasn't taken long for local businesses to embrace the phrase.

Feb 17, 2023

Kings victory beam gets bigger, brighter and more purple

The Sacramento Kings' purple beam is getting bigger and brighter after Coach Brown and fans demanded more from the organization's new victory tradition.