An inside look at creating the Pittsburgh Maulers from scratch
Former KDKA-TV creative development manager Drew Moniot takes us back to the 1980s, when he was tasked with creating the identity of Pittsburgh's newest professional football franchise, the USFL's Pittsburgh Maulers. From branding the team to producing the commercials that introduced the Maulers to the city, Moniot shares an inside look at the challenges of promoting a sports brand from the ground up.