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'Super Fancy': Ed Sheeran's Heinz Ketchup Commercial Makes Its Debut

PITTSBURGH (KDKA) -- Super posh, super fancy, super fan, super ketchup.

Ed Sheeran takes his love of Heinz Ketchup seriously. About a week and a half ago, Sheeran revealed that he would doing an ad campaign with Heinz.

Now, the commercial has made its big debut.

On YouTube, Heinz says their "Ed Sheeran x Heinz" advertisement is actually based on one of Sheerhan's own experiences.

In it, Sheerhan enters a "Super Posh Restaurant," the type of place that has chandeliers, classical music and "way too many forks." When he gets his "super fancy" meal, Sheerhan pulls out a bottle of Heinz Ketchup and pours it all over his plate as everyone else looks on aghast.

Watch the whole thing here:

Ed's Heinz Ad by Heinz on YouTube


Sheeran is a longtime fan of Heinz and even has a tattoo of the company's logo on his arm.

Heinz said one-third of its Instagram activity -- including mentions and tags -- is related to Sheeran and his love of the ketchup.

The brand said they will be offering a special edition ketchup bottle -- called "EdChup" -- as part of the campaign.

(TM and © Copyright 2019 CBS Broadcasting Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. CNN contributed to this report.)

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